Notes from Super Awesome Friends

SAF Journal

Big ideas.
Stories that stick.

A closer look at the work, the thinking, and the people behind it. Culture, creativity, and a little backstage magic — from your friends at SAF.

Explore the journal

All stories 04Case studies 03Behind the scenes 01

Behind the scenes

Beyond the curtain: backstage storytelling that expands the world of the show, not just the personalities in it.

Case studies · Creative

A digital home that welcomes audiences into the world of the show and makes the path to tickets simple.

Case studies · Social

Interviews, backstage moments, and social storytelling celebrating theatre’s biggest night.

Case studies · Creators

Connecting an immersive New York experience with creators in the city’s lifestyle and things-to-do communities.

Explore our work.

A selection of projects from the SAF portfolio. Follow each project link to discover more of our creative, social, and creator work.