How do you want to
play with
your relationship with your audience?

With over two decades of award-winning content creation and storytelling (from the stage to the digital stratosphere), SUPER AWESOME FRIENDS builds strategic and groundbreaking integrated creative marketing. We work with brands, artists, makers, social impact and entertainment to design experiences connected to digital that shift your relationship to your audience.

We know this is the beginning of a beautiful friendship, don't you?

Content and Digital Direction

We know you're not like everyone else. We meet you where you are. We envision where you want to go and we build a real plan across platforms to get you there. With a nimble team of strategists, creative directors, designers, artists, producers, and performers, we evaluate your business objectives so that the fun can really begin. From storytelling, strategy and social listening, to copywriting, community management, and video and audio content, we evaluate, adjust, make moves and make magic. Now doesn't that sound sweet?

Experiential Design

In a noisy world, we believe extraordinary, architected experiences matter. They are fun. They are surprising. They are meaningful. But the big event is just one star in a constellation of stories, strategies, platforms, podcasts and social moments. From consulting to design, experiential direction to on-site digital integration, we create opportunities for long term relationships with your brand in spaces and ways you wouldn't imagine.

Friends Building

We're the pals who see things in you that you don't always see in yourself. We help ponies find their inner unicorns. Whether it's starting fresh and working with individuals to build their personal brands, or facilitating strategic partnerships between you and other companies, we've got your back for optimal opportunities and maximum potential.

Clients Are Friends.

Gloria: A Life

Girl From The North Country

Camille A. Brown and Dancers

Basquiat The Musical

Beaches The Musical
Fiddler on the Roof West End


The Obie Awards

Miracle on 22nd Street

Olivier Awards with Mastercard


Sound Inside


Becoming Nancy


How We Play

SAF is not the sisterhood of the traveling pants. One size does not fit all - and that's the way we like it. We scale our projects based on your needs from weekly subscriptions to one-offs, creative sprints and marketing speed dates, to super awesome workshops and training sessions. Tell us how you feel, and we'll make it work.

No Size Fits All

From simple to the scratch-your-head complicated, we are in it to win it. You bring us on to achieve a goal, we create a clear plan and we take it from soup to nuts.

Best Friends Forever (or at least as long as you want)

Everything under one house, a monthly fee so you don't have to worry about a thing. Relax, we got this.


Give us one or two weeks and we will wrap your digital or experiential strategy up and deliver real solutions.

Build Your Superawesome

Do you have a dream for the kinds of partners you want or the way you should build audience? We believe in Unicorns, so we will help you build your dream.

Jim Glaub (Owner and founder) is a recognized leader in innovative marketing, social media, web design and video production for the theatre and has worked on over fifty Broadway shows and major events like the Tony Awards. He's excited to create Super Awesome Friends, a strategic digital and content experience company dedicated to connecting brands and communities to live experiences. Before this, he was the Deputy Head of Content and Digital Media for The Society of London Theatre, where he helped raise the profile of London Theatre via , TKTS and the Olivier Awards. Back in NYC, he was the VP of Content and Community at SERINO/COYNE, the nation's longest-running live-entertainment advertising agency.

He is the co-founder of Miracle on 22nd Street which connects families in need with real life elves since 2010. The origin story of the non-profit is soon to be a major motion-picture written by Tina Fey!

Jim is on the advisory committee for the American Theatre Wing. A member of the Broadway League, the board of trustees for the Woodshed Collective. He's the proud winner of two 2016 Webby Awards, Telly Awards in 2018, 2017 and 2016 and a 2014 Webby Honor.

He's been featured in the New York Times, Good Morning America, The Wall Street Journal, Bloomberg BusinessWeek, Forbes, Variety, Mashable, Buzzfeed, NPR's Marketplace, Playbill, Broadwayworld, The Price is Right and Cash Cab. He owns over 400 brooches that is documented on #365brooch.

Hey, what's your Super Awesome Friend Name?

Let's see!

The Amazing Napolean TubbyWubby


Ready to become a Super Awesome Friend?

It's the friends you know you can call at 4am that matter.