Make some noise.
Creative content
Teasers, cast moments and behind-the-scenes content that build buzz and fandom.
We are storytellers, collaborators, and champions of inclusive narratives.
With decades of digital and theatrical experience, our small but mighty team crafts authentic content that actually sparks connection, builds community, and moves culture forward.
From creative development and production to influencers, community management, audience engagement, fandom building, paid social, and digital strategy, we help brands show up authentically and turn audiences into engaged, loyal communities.
Good friends. Big ideas.
The creative, content and connections that bring audiences closer.
Roll with us.
Video production
In-house trailers, production b-roll, reels and bite-sized cast content.
Know the right people.
Creators & tastemakers
Connect with trusted voices, from Broadway fans to cultural and community tastemakers.
Keep the conversation going.
Community & monitoring
Community engagement and social listening that keep you close to the conversation.
Stop the scroll.
Paid social creative
Scroll-stopping visuals, sharp hooks and memorable lines for paid social campaigns.
Make yourself at home.
Websites, CMS & SEO
Website design, thoughtful UX, CMS content and search-friendly articles.
When you partner with us on video, you’re investing in a bespoke production experience built around your goals. From high-performing TikTok series to animated green-screen shoots and multi-camera productions, we tailor every detail to deliver content that works as hard as you do.
HOW WE MAKE IT HAPPEN
PRESS PLAY.
FEEL SOMETHING.
B-Roll
TV Spots
Trailers
Live Coverage
Original Series
Live Streams
Pirates (A Penzance Musical)
Super Awesome Friends used five cameras to capture all the thrilling moments in this large-scale ensemble musical and edited a trailer that helped fuel ticket sales.
One of Roundabout’s most viewed videos of the year.
Water For Elephants Tour
We were tasked with creating a TVC to support the Water For Elephants tour on a tight budget. Using a combination of green screen and VFX we were able to recreate the visual excitement of the live show without actually having a set.
My Son’s A Queer
A great example of how SAF comes up with creative ideas that build off the DNA of a show.
Glengarry Glen Ross Opening Night
Two cameras, multiple phones and a unique, celeb-driven activation allowed us to create a sizzle that drops viewers into the excitement of opening night on Broadway.
Our Town
SAF conducted interviews with cast and creatives throughout the run of Kenny Leon’s Our Town, which we were able to craft into a mini-documentary about the process of breathing new life into this classic.
Telly Award winning series
Our creative studio partners with you to build a strong branding foundation. Whether it lives online, on mobile, or in real life, our thoughtful designs are the building blocks to connect with audiences and inspire genuine engagement and spark buzz.
HOW WE MAKE IT HAPPEN
BIG IDEAS.
BOLD MOVES.
Brand Development
Digital Design
Website Creation
Creative Production
Motion Design
Beaches, A New Musical
SAF’s creative studio designed and developed a website for Beaches that welcomed audiences into the world of the show while making it simple and easy to purchase tickets. Accessibility options enable all visitors to use the site, while robust tracking and analytics ensure that UX/UI functionality is on track.
Melissa Etheridge: My Window
SAF worked closely with Melissa Etheridge and her team to create key art for her New York residency, first performed Off-Broadway, and then pumped it up for the Broadway engagement. The art leaned into Etheridge’s folk rock roots and moving personal storytelling while celebrating the groundbreaking residency.
Cellino v. Barnes
SAF carried the irreverent, raucous, and nostalgic feeling of Cellino v. Barnes into the paid media campaign to reach non-traditional theatregoers, comedy fans, and NY locals. By activating a wide breadth of creative, any poorly performing ads were removed quickly with minimal spend, and by changing it up often, the campaign as a whole avoided becoming digital wallpaper that viewers’ eyes glossed over.
Ginger Twinsies
Ginger Twinsies, The Parent Trap Parody (legally speaking) took up residence at Orpheum Theatre in the East Village. Making use of the heavy foot traffic on 2nd Avenue, we created a simple front of house design that quickly and easily shared the “Parent Trap” messaging, even from across the street. We worked closely with the print shop to create 4 foot tall die-cut wigs for a little extra sparkle.
Swipe or use the arrow keys to explore.
We partner with Creators that audiences already trust.
Across Meta, TikTok, Reddit, and review-driven platforms, we activate authentic voices through smart strategy, clear KPIs, and hands-on campaign management — building credibility, generating buzz, and driving real action.
How we make it happen
The right voices.
The full picture.
UGC Campaigns
Creator Seeding
Gifting Programs
Licensing
Amplification
Reviews
The Tony Awards
Super Awesome Friends partnered with the American Theatre Wing to bring ten creators to the Tony Awards, educating fans on how to watch Broadway’s biggest night. Influencer content, including backstage access and rehearsal moments, reached 3.2 million views and generated $600K in earned media value pre-telecast.
Attendees: 11
Posts: 195
Impressions: 12.6 million
Earned Media Value: $1.1 million
Mercer Labs
Super Awesome Friends was brought on during Mercer Labs’ preview period to build brand awareness among New York City residents and tourists. By identifying macro creators in the NYC Things to Do and Lifestyle categories, we were able to provide 6 million impressions for the new experience in under three weeks.
Attendees: 11
Posts: 29
Impressions: 6.05 million
Earned Media Value: $177k
Hell’s Kitchen
SAF’s Reader Review program invites audiences to attend a show with two complimentary tickets in exchange for posting honest reviews on platforms like Facebook, Reddit, ShowScore, and Tripadvisor. These authentic reviews boost credibility, improve search visibility, provide social proof, inform future audiences, and support ticket sales and marketing efforts.
Attendees – 100
Total Posts – 149
Percentage of 4 & 5 Star Reviews – 96%
We keep your brand aligned with what’s happening now — and what’s coming next. With a sharp eye on emerging trends and a deep understanding of culture, we lead campaigns through bespoke content that feels timely, authentic, and unmistakably you. From brand voice to meaningful connection, we keep your brand front and center.
HOW WE MAKE IT HAPPEN
STOP THE SCROLL.
START SOMETHING.
Platform-Led Social Strategy
Community Growth & Management
Motion, Editing & Visual Design
Live Social Coverage
Audience Insights & Sentiment
Brand Copy Storytelling
SEE OUR WORK
Water For Elephants
Knowing that the backstage mechanics of this show mirrored the plot of the show, we created bespoke behind the scenes content that extended beyond just cast antics and personalities, but expanded the world of the show.
Picked up by other Broadway publishing platforms like Playbill and BroadwayWorld.
Sound of Music
Social content focuses on awareness and engagement by leaning into the nostalgia and love people have for the title while also bringing it into today’s social landscape through engaging content featuring cast and trends, making this a tour you’d want to follow.
First 5 months of tour:
1.8M engagements
32.3M impressions
28.9M video views
40k followers across 4 platforms
Tony Awards
Celebrated the theatre season through curated interviews, and BTS social content that encouraged social media engagement, increased tune-in awareness and viewership and positioned the Tony Awards as a must-see event for theatre lovers, performers, and culture enthusiasts.
Tony Awards Weekend stats:
5.2 billion social impressions
3.4 million views on TikTok since Sunday morning
29.9 million views on Instagram since Sunday morning
171k new followers across owned channels since Friday
161,900 mentions (up 75% from 2024)